Why predictive analytics and what are its benefits – VTS


Predictive analytics has been around for many years. With every organization producing a massive amount of data, it’s now one of the essential business techniques to make better data-backed decisions. Modern businesses seek an edge to sell products, and services in competitive markets and these data-driven predictive models can equip companies with a new solution to solve their long-standing problems in a better way. In this blog, we’ll detail what is predictive analytics and how it can benefit a business.

What is Predictive Analytics?

In simple words, predictive analytics is the process of using data, analysis, statistics and machine learning to forecast likely outcomes.

Predictive analysis software utilizes known outcomes from existing information to predict results that will happen with new data. The prescient model conveys the outcomes as a likelihood score, indicating that something is probably going to happen given a specific situation. Similar to AI, Predictive analysis is versatile and learns as it goes. The more information it works with, the more accurate the forecasts are.

Benefits of predictive analytics

Enhanced production efficiency

Many industries use Predictive Analytics along with Big data and IoT. Especially the manufacturing sector, to streamline and modify their production process. Predictive analytics help them in inventory optimization, forecasting the product demands, and drastically alter production to match it. Also, another application of predictive analytics often called predictive maintenance. It helps in equipment maintenance and foretells machine failures. This ensures that the production unit is in an optimal state and perform better.

Advantage over competitors

Drilling into the customer data you already have can offer you meaningful insights on why your customers chose you over your competitors in the market. Likewise, a competitor analysis on the same can provide you with unique selling points that you can further include in your marketing strategy.

Risk reduction

Predictive analytics can be the game-changer when it comes to risk minimization. Sectors such as supply and distribution use predictive analytics to have an accurate forecast of demand by store, by region and by season based on all data available to them. This can transform the business more reliable and competent by not falling short of the demands or overdo it. Predictive analytics is used effectively in many business areas including the supply chain. Where it can forecast the possibility of failure or other events that might cause disruption.

Better decisions

Predictive analytics delivers insight based on information that you already have. The more information your tool has, the more accurate the predictions are. The predictive analytics tool can use both structured and unstructured data, providing all the data generated by the company is essential. The tool analyses the patterns and trends in the data and provides insights that the company previously not had access to it.

Fraud detection

One of the most advantageous uses of predictive analysis is fraud detection as it detects and prevents fraud actions by identifying patterns in behavior and by tracking changes in this behavior on a site or network. These anomalies can then be reported and prevented.

Better Marketing ROI

You sent out your marketing campaign and it performs well, but it could perform better! Understanding  who your customers are, where they are, and their buying patterns and preferences will help in optimizing overall performance. Your marketing strategies should be on point with maximum results. With predictive analytics, a business can target and personalize marketing campaigns to attract, retain, and grow their most customer base and detect what’s working, what isn’t, and what they need to do to cross-sell and increase revenue.